Reward Hours: Benchmarking beyond market data: How to choose the right peer group

A market data subscription gives you numbers. It doesn't tell you which numbers matter for your business.

Pick the wrong peer group and you end up chasing a market that isn't yours – benchmarking against companies three funding rounds ahead, or a geography where the talent pool, cost of living and expectations look nothing like your own. The data looks precise. The decisions built on it aren't.

Andreea Lupu and Juan Novoa have both built and defended benchmarking approaches in practice, and they'll bring that experience to the conversation.

This session will cover:

• Choosing meaningful peer groups: industry, company size, geography and funding stage
• Common benchmarking mistakes, and how to spot them before they shape a pay decision
• Applying market data within your own compensation philosophy, rather than letting the data set the philosophy for you

Expect practical frameworks and honest conversation – and plenty of time to raise your own questions or experiences too.