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Compensation Trends Report 2027

Your annual report on hiring, retention, and total rewards trends in European tech.

618,000+Employee datapoints
1,600+Companies in the dataset
142Reward Leaders surveyed
6Core European markets

Key findings

This year’s headlines

Foreword

Pay is stabilising. Pay structures aren’t.

Every year, we combine insights from the Ravio compensation dataset (618,000 datapoints from 1,600 companies) with a survey of People and Reward leaders to bring you the latest hiring and compensation trends in European tech.

This year, hiring has slowed and reward teams have mostly left their approach to compensation untouched – total rewards approaches are largely holding steady, salary increase budgets are flat, and market benchmarks are growing modestly in most markets.

The one place the quiet doesn’t reach is AI and specialist talent. Everywhere else, the talent market’s settled down; there, the competition continues to be intense.

And quiet on the surface doesn’t mean quiet underneath.

Rather than reacting to big market swings, it’s been a year of strategic investment into existing reward programmes and processes – with the EU Pay Transparency Directive forcing teams to revisit compensation infrastructure (the top priority both this year and next), and AI tooling being embedded into how 90% of reward teams do their work.

So that’s the shape of the year: a busy back office, and a relatively calm talent market – aside from a need to build AI capabilities fast.

Top compensation priorities: last 12 months vs next 12 months

Last 12 monthsNext 12 monthsRising priority

  1. Building or improving compensation infrastructure (bands, frameworks, levels)Last 12 months47%Next 12 months36%36%11%
  2. Managing comp spend under budget pressureLast 12 months38%Next 12 months35%35%3%
  3. Preparing for EU Pay Transparency Directive complianceLast 12 months40%Next 12 months33%33%7%
  4. Improving pay competitiveness against the marketLast 12 months32%Next 12 months28%28%4%
  5. Improving compensation tooling and processesLast 12 months18%Next 12 months22%22%4%
  6. Attracting and retaining AI/technical talentLast 12 months15%Next 12 months21%21%6%
  7. Improving total rewards offering (benefits, variable pay)Last 12 months11%Next 12 months15%15%4%
  8. Improving or expanding equity programmeLast 12 months9%Next 12 months13%13%4%
  9. Reducing gender or other pay gapsLast 12 months11%Next 12 months10%10%1%
  10. Developing internal comp team capabilityLast 12 months10%Next 12 months10%10%0%no change
  11. Improving or expanding variable pay programmeLast 12 months7%Next 12 months9%9%2%
  12. Internal pay equity (fixing unexplained pay gaps)Last 12 months15%Next 12 months8%8%7%
  13. Improving or expanding employee benefits offeringLast 12 months7%Next 12 months7%7%0%no change
  14. Preparing for M&A activityLast 12 months7%Next 12 months7%7%0%no change
  15. Reducing headcount or restructuringLast 12 months8%Next 12 months5%5%3%
  16. Scaling headcount rapidlyLast 12 months4%Next 12 months5%5%1%

Ravio survey of People & Reward Leaders, September 2026 | Respondents chose their top 3 priorities

Standardisation of processes with an AI-first mindset – whilst ensuring our workforce doesn’t become more expensive because of AI – is where our team is heading in 2027.

Survey respondent

Post-EUPTD, it will take time and effort to manage all cases after the directive is implemented. We expect this to be a big focus for the first year, until the dust settles.

Survey respondent

We need to manage increasing salary expectations from candidates and internal talent, while at the same time optimising costs.

Survey respondent

Colleagues benchmarking using AI with inappropriate data is a real concern for us heading into 2027.

Survey respondent

We need to redo our whole levelling, compensation philosophy, and plan as we’ve scaled beyond early foundations – so that’s our biggest task.

Survey respondent

Keeping up with frontier AI labs and big tech companies’ salaries and equity offering is our biggest challenge – from a revenue perspective we’re far from competing, but we fight for the same talent.

Survey respondent
Survey response quotes

Chapter 1

Salary trends

IC pay is climbing steadily across Europe. Senior Manager pay is less predictable, with large movements in some markets, whilst others saw single-digit growth or declines depending on role.

20.8%of employees received an in-role pay rise
4.2%median in-role increase
21.8%median increase on promotion

Salary index: Market benchmark movement 2023-6

Salary growth continues across roles, but the pattern differs by level. Mid-level IC (P3) pay is rising fairly consistently across markets (1-8% growth), but Senior Manager (M3) growth is far more uneven – UK benchmarks rose 12-16% across all three roles, while Software Engineering M3 pay fell in the Netherlands (-2.4%) and France (-4.9%).

For how AI Engineering benchmarks compare to these figures, see Chapter 4.

Median base salary by level, 2023 to 2026
In the past 12 months, P3 (mid-level IC) Software Engineering salaries grew modestly in every market, from +0.7% in Sweden to +6.2% in Spain. M3 (Senior Manager) growth was far more mixed – the UK saw the strongest increase (+15.2%), while the Netherlands (-2.4%) and France (-4.9%) both saw declines.
UK
Germany
Netherlands
France
Spain
Sweden

Ravio dataset, 2023-2026

Expert view 1/6

“What I’m seeing is a significant shift in the European tech talent market. Ten years ago, Poland, Romania, and Bulgaria were still largely viewed as outsourcing destinations, where companies could access strong technical talent at a lower cost. But in 2026, in highly skilled areas such as AI or developer tooling, salary expectations have caught up with more established markets like Germany.”

Alexandra StoicaAlexandra StoicaHead of People

“There used to be a real ceiling on cash comp by stage, but I’m now seeing seed-stage salaries that compete with Series B. It’s partly a hot VC market, and partly a conviction you can build a company with far fewer people who are compensated accordingly.”

Daniel IllesDaniel IllesPortfolio Talent DirectorAtomico

“With pay transparency coming, you can’t underpay new hires anymore even if the market is employer-favourable – you’d create a salary gap you can’t sustain long-term. So ironically, that legislation is actually keeping salaries up a little, even as the economy softens.”

Petra SkoglundPetra SkoglundStrategic HR Advisor
On Engineering

“A lot of companies aren’t growing their software development teams anymore. They’re keeping the team they have and increasing efficiency through AI instead – so the role is only going to get smaller and less needed.”

Petra SkoglundPetra SkoglundStrategic HR Advisor
On Engineering

“For engineers equity has become the real bargaining chip in the process. It’s become the go-to leverage point in negotiations.”

Michelle ChengMichelle ChengEuropean TalentBessemer Venture Partners
On Product Management

“Every tech company right now needs disruptive change to their product with AI. A great product manager who understands product-market fit and can drive the company forward might be the most strategically important role there is at the moment.”

Petra SkoglundPetra SkoglundStrategic HR Advisor

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Benchmarking strategy

Geographic pay

56% of companies localise salaries to each market using local benchmarks, and a further 10% apply a geographic pay differential – together, two-thirds are actively adjusting pay by location rather than paying one global rate.

Expert view 1/2

“One very savvy founder raised a real concern with me recently: if we localise pay, what stops people moving country just to get a higher salary? If you support those relocations it’s an administrative burden, and your people might start focusing more on optimising their pay than their work.”

Carolin SchneiderCarolin SchneiderPeople & Culture StrategistThe ppl.Kickstarter

“Internal mobility can solve a lot of the tension with paying differently per location. Giving people the choice to apply for roles in a different location, that may have a higher cost of living, helps people feel that they have choice, rather than feeling stuck.”

Amanda MooreAmanda MooreReward Consultant
Does employee pay reflect location?

Ravio survey of People & Reward Leaders, September 2026

Market positioning

Just under two-thirds of European tech companies (63%) say that they primarily target the market median for base salaries, with the next most popular choice being the 75th percentile (12% of companies) – meeting the market remains the default for pay positioning.

Expert view

“The market data you buy is one data point, not the truth. I always tell clients: take market data as an orientation, but define your own bands based on your own logic and business strategy. If you’re totally off market you’ll see the early signals through hiring.”

Alexandra EdlAlexandra EdlHR ConsultantEdl Consulting AG
What target percentile do you primarily use?

Peer group trends

18%

of companies under 100 employees target the 75th percentile, against 4% overall

72%

of public companies sit on the 50th percentile, and 66% of PE-backed ones – the hardest skew of any group

76%

of Dutch companies target the 50th percentile, against 63% overall

Ravio survey of People & Reward Leaders, September 2026

Expert view 1/2

“Early on, companies throw money at the people they need – it’s a gut-feeling, get this person now approach. That comes back to bite you later, when employees start asking uncomfortable questions and you need to bring in structure and consistency on top of all those ad hoc decisions.”

Carolin SchneiderCarolin SchneiderPeople & Culture StrategistThe ppl.Kickstarter

“Your first 50 employees make or break your company. It’s not a general 9-to-5 role – people go above and beyond, take a chance on you as much as you take a chance on them – and that extra effort needs to be rewarded, so I’m not surprised to see higher pay positioning.”

Alexandra StoicaAlexandra StoicaHead of People

Market positioning – per role

Whilst the market median is the most common positioning, many companies use different target percentiles across their workforce. Over a third (35%) target higher for engineering/technical roles, and a fifth (20%) for leadership roles – with most saying this is down to talent scarcity and role criticality.

Does your target percentile differ for some roles?
Same target46%use the same target across the board

Where targets go higher

Ravio survey of People & Reward Leaders, September 2026 | Multiple answers allowed

Salary increases

Overall, 2026 salary increases tell a story of broader reach – more employees received a raise (20.8%, up from 15.7%). The median increase itself is stable, just slightly lower than it was last year (4.2%, down from 5.0%) – and with most companies planning flat budgets for next cycle, that looks set to continue.

20.8%

of employees in European tech received an in-role pay rise this year, up from 15.7% last year.

In-role salary increases: employee eligibility

Eligibility continued to rise this year, with a sharp increase (+32.5%) to 20.8% of employees in European tech receiving a pay rise within their existing role in 2026.

Across locations, Germany saw the biggest increase in eligibility with double the amount of employees receiving an increase compared to last year, and late-stage companies saw the sharpest acceleration of any funding stage (+62.6%).

Proportion of employees who received a salary increase

Ravio dataset, 2024-2026

Expert view 1/3

“To me, broader eligibility but a flat increase size suggests a pay equity clean-up. Companies reviewed their structures ahead of the transparency directive, found people sitting below their own band, and so fixing that means small corrections to many people.”

Marie KanellopulosMarie KanellopulosCEODONE!Berlin

“One of the biggest reasons we’ll see more increases is the EU Pay Transparency Directive – we’ve started budgeting for market and internal equity adjustments on top of merit increases, running internal pay equity analysis and identifying who needs adjusting proactively now, to avoid more cost and exposure further down the line.”

Paula AragonPaula AragonSenior Total Rewards SpecialistStoryblok

“There’s a very German reason for the jump in pay increases there. Until the end of 2024, Germany had a tax-free inflation bonus with no social security on it. That instrument expired, so the same money now runs through salary instead – so it’s mostly a measurement effect rather than a behaviour change.”

Marie KanellopulosMarie KanellopulosCEODONE!Berlin

In-role salary increases: amount

Across European tech, the median in-role salary increase in the past year is 4.2%, down slightly from 5.0% the year before but still within the typical range of 3-5%.

Median in-role salary increase
Spain is the outlier by location, the only market where the typical increase grew this year (+25%). Netherlands saw the largest decrease (-37%), from having the highest typical increase last year at 6.3% down to a more typical 4.0% this year.

Ravio dataset, 2024-2026

What factors lead to a salary increase

Most companies weight individual performance (85%) and market adjustments (68%) most heavily when deciding who gets an increase and how much, well ahead of business performance (49%) or retention risk (39%).

What factors contribute to salary increase decisions?

Across the peer groups

100%

of German respondents factor individual performance into increases, a much more performance-driven culture

100%

It’s the same in fintech – 100% factor individual performance into pay increases (though this may be skewed by smaller sample sizes).

Ravio survey of People & Reward Leaders, September 2026 | Multiple answers allowed

Expert view

“100% of German companies factoring performance into pay reviews isn’t because they’re more rigorous about pay for performance, it’s because they need a justification on file. If you differentiate pay, you need a documented, defensible reason, and individual performance is the safest label. Whether there's a calibrated process behind it is another question, and in the Series A to C companies I work with, often there isn't.”

Marie KanellopulosMarie KanellopulosCEODONE!Berlin

Given the focus on performance, it’s unsurprising that most companies factor in higher pay increases for their top-performers – typically at least 2% higher.

What do you expect the typical salary increase to be at your next cycle?
Employee typeMedian expected increaseExpected interquartile range (P25-P75)
Typical increase (non-promotion, all employees)4%3.0% – 5.0%
Top-performer increase (non-promotion)6%5.0% – 10.0%

Across the peer groups

10.9%

expected median increase for top-performers at companies under 100 employees, compared to 6.0% overall and 5.5% at companies with 2,000+ headcount.

Ravio survey of People & Reward Leaders, September 2026 | Multiple answers allowed

Expert view

“We give a recommendation based on performance rating and where someone sits in their band, with a deliberate ratio between ratings – if an average performer gets one increase, a top performer might get double that. Managers can flex it, but the instruction is that the differentiation needs to be real.”

Evert KraavEvert KraavHead of Compensation & BenefitsBolt

Salary increase outlook – what are teams planning for the next 12 months?

Most companies are keeping pay increase budgets flat (43%) or are still unsure (22%). Only 6% are increasing significantly. Where budgets are moving, it's overwhelmingly about cost control (28%) and business performance (11%), not inflation or regulation.

Will your salary increase budget change for the next cycle?

Ravio survey of People & Reward Leaders, September 2026

What’s driving the budget change?

Ravio survey of People & Reward Leaders, September 2026 | Multiple answers allowed

We're increasing our budget significantly this year, giving a typical 50% increase to more than half our workforce, specifically as a retention play.

Survey respondent

Our budget is decreasing slightly this year – it comes down to budget availability and company revenue. Nearly everyone will still get something, but it'll be a modest 2%.

Survey respondent

We expect more off-cycle adjustments this year due to pay equity analysis which will be taking place, so we’ll need to save budget for that.

Survey respondent

Our budget is staying flat this year due to budget constraints, but we're still giving a typical 4% increase to almost everyone.

Survey respondent

We're increasing our budget slightly this year to help with attracting and retaining talent, but it's targeted increases for a small slice of the workforce, not an across-the-board move.

Survey respondent

The pool is decreasing significantly this year as budget just isn't available – though where we are giving increases, they're still substantial, around 10%, just for a much smaller group.

Survey respondent
Survey response quotes

Promotion increases

Promotion rate

In the last 12 months, the promotion rate in European tech was 2.7%, up from 2.4% the year before (+12.5%) – a modest increase in the number of employees receiving a promotion, after two flat years.

The biggest move across all breakdowns is Germany, where the promotion rate more than doubled this year (+110.0%, from a low base of 1.0%).

Late-stage companies also saw a higher increase in promotion rates (+50.0%), reversing a decline the year before. Both Germany and late stage companies were the two areas where salary increase eligibility increased the most too – both seeing significantly higher in-role and more promotion increases this year.

Promotion rate

Ravio dataset, 2024-2026

Promotion-based salary increases

The median salary increase employees receive at promotion is 21.8%, up slightly from 21.2% the year before (+2.8%) – continuing the slow upward trend from previous years.

Median promotion-based salary increase
France stands out in terms of locations – the median promotion increase jumped to 31.2% this year (+45.8%), by far the largest promotion-based increase of any market.

Ravio dataset, 2024-2026

Most companies lack a structured approach to promotion increases, with 78% deciding case-by-case, and where there is structure, it’s most common (13%) to promote to the bottom of the next band.

How do you approach promotion-based salary increases?

Ravio survey of People & Reward Leaders, September 2026

Expert view 1/2

“Moving everyone promoted to the bottom of the new band sounds neat, but it can mean a strong performer only gets a 5% bump while their peers doing the same job are paid 15-20% more. It shouldn’t be the only way you consider doing it.”

Amanda MooreAmanda MooreReward Consultant

“There should be an overall approach for promotion increases. We work from a set range depending on the type of promotion, with guardrails like a minimum comp-ratio in the new band and calibration to protect pay equity. But every person comes from a different starting point and context, so on top of that range managers can decide to be more aggressive for a specific case. It’s not pure improvisation, but it’s not rigid either.”

Paula AragonPaula AragonSenior Total Rewards SpecialistStoryblok

Promotion outlook – plans for the next 12 months

Nearly half of companies (49%) aren't changing their approach to promotions this year – but where they are, it's mostly about investing in career development (28%) and tightening who qualifies (27%).

What proportion of your workforce do you expect to receive a promotion next cycle?

Ravio survey of People & Reward Leaders, September 2026

Are you changing your approach to promotions this year?
No change49%are changing nothing

What is changing

Ravio survey of People & Reward Leaders, September 2026

Chapter 2

Total rewards trends

Total rewards packages are holding steady this year – 64% of companies have no planned changes to equity, 67% for variable pay, and 66% for benefits. Small areas of movement include: increased equity eligibility for all employees in some markets, less variety in working models overall, and new variable pay programmes being introduced.

64%are not changing their equity approach
67%are not changing variable pay
66%are not changing benefits

Equity trends

Equity eligibility

Equity eligibility is diverging by market rather than moving in one direction.

UK companies are most likely to offer equity to all employees (58% vs 39% overall) and the Netherlands has seen a 3% increase in equity granted to all.

But France and Sweden look like they’re pulling back: all-employee eligibility down 2.3% and 2.9% respectively, whilst select-roles only and leadership roles only both rose in both locations.

Expert view 1/3

"Hand-picking who gets equity and who doesn’t can create issues down the line. At some point, you have to explain why one colleague gets equity and another doesn’t, which can create a feeling of a ‘two-class’ employee base. If we want people to feel equally valued and part of the company’s success, giving equity to everyone is the stronger approach."

Liis ReitzLiis ReitzCompensation SpecialistSMG Swiss Marketplace Group AG

"At early stage, I'm seeing broader equity eligibility again. Valuations are high, so there's equity to give away in terms of £ value, and startups also aren't planning to hire hundreds of people down the line in the same way they used to, so the dilution worry is lower."

Daniel IllesDaniel IllesPortfolio Talent DirectorAtomico

"With more secondaries happening, candidates and employees are seeing real value in equity now. Suddenly someone they know took money off the table, and it clicks that equity is actually real, so they’re optimising for it."

Leah SuttonLeah SuttonChief Portfolio Talent OfficerBalderton Capital
Equity eligibility

Ravio dataset, 2024-2026

Equity design

Among companies that offer equity, there's no dominant approach to sizing grants – fixed share/option counts (36%) and percentage-of-salary (31%) are the most common, but case-by-case decisions (22%) is a significant portion too.

The lack of a clear default suggests that equity remains less structured and more bespoke than other elements of compensation in most companies.

Expert view 1/2

"At an earlier stage it's common to give equity to everyone, but once a company gets bigger, it's worth reviewing – both how much you can realistically grant, and whether equity is actually a driver of motivation for a given role. For a lot of roles, it just isn't."

Evert KraavEvert KraavHead of Compensation & BenefitsBolt

“What matters isn’t just the percentage of equity you’re offering today, but what that equity could realistically be worth at exit. Increasingly, executives are reverse-engineering their equity ask from the outcome they want to achieve.”

Chloe ParamattiChloe ParamattiTalent PartnerEQT Ventures
How are equity grants sized?

Across the peer groups

63%

of UK companies size grants as a % of base salary, against 31% overall – a far more formulaic approach

37%

of public companies use a lump sum converted to shares at grant, against 11% overall

48%

of late-stage startups favour a fixed number of shares or options, against 36% overall

Ravio survey of People & Reward Leaders, September 2026

Equity outlook – what are companies changing in the next 12 months?

Most companies are leaving their equity approach untouched (64%).

Where it is changing, the direction of travel is still towards broader eligibility (11%) – but only just, with some companies also planning to restrict eligibility (10%). Less companies are making changes to their equity design itself.

Are you changing your approach to equity in the next 12 months?
No change64%plan no change at all

What is changing

Ravio survey of People & Reward Leaders, September 2026

Variable pay and bonus plans

Variable pay benchmarks

Across European tech as a whole, the median variable pay amount is 11.1% of base salary – with a range of 7.2% at P25 to 25.0% at P75.

Variable pay prevalence and size of course differ sharply by role – it’s near-universal and substantial for Direct Sales and some other commercial roles, but much less likely elsewhere.

Variable pay as a share of base salary

Ravio dataset, 2026

Expert view

"Talking to people at other companies, a lot of the time variable pay isn't actually variable – it's more or less guaranteed, because the goal-setting doesn't really differentiate on results. Performance management is the hardest part to get right if you actually want a variable pay programme that works."

Evert KraavEvert KraavHead of Compensation & BenefitsBolt

What forms of variable pay are offered?

Commission remains the default for commercial roles (76%), but individual and company performance bonuses run a close second and third (49% and 48%) – and equity-based bonuses are the exception, not the rule (18% or lower).

Which forms of variable pay do you offer?

Ravio survey of People & Reward Leaders, September 2026

For bonus schemes, a combination of individual and company performance (36%) is the most common way to size payouts.

How do you determine bonus payout size?

Ravio survey of People & Reward Leaders, September 2026

Variable pay outlook – what are companies changing in the next 12 months?

Most companies are not planning to change their approach to variable compensation next year (67%), but those that are are mostly looking to further lean on variable as a lever, adding in new variable programmes (19%).

Do you plan to change your approach to variable pay?
No change67%plan no change at all

What is changing

Ravio survey of People & Reward Leaders, September 2026

Expert view 1/3

"I'm actually starting to see a trend towards less bonuses, partly because they're time-consuming to administer and partly because they're hard to explain objectively and fairly. But for roles where you can define measurable targets, I think there's an underused opportunity to incentivise people that way."

Alexandra EdlAlexandra EdlHR ConsultantEdl Consulting AG

"I think we'll see more use of variable pay because of pay transparency. If you keep base salary similar and put performance differentiation on variable pay, you have a much clearer explanation for why pay differs – it's linked to each person’s results, rather than baked into base salary."

Evert KraavEvert KraavHead of Compensation & BenefitsBolt

“We’re introducing a business impact bonus for next year, specifically for people making a big contribution – and we’re particularly rewarding those using AI to create impact across the company.”

Paula AragonPaula AragonSenior Total Rewards SpecialistStoryblok

Benefit and working model trends

Employee benefits outlook – what are companies changing in the next 12 months?

Most companies will maintain their current approach to employee benefits (66%). For those that will make changes, adding additional benefits is the most common trend (20%) – with responses particularly highlighting the need to be more market competitive on benefits.

Is your benefits offering changing in the next 12 months?
No change66%plan no change at all

What is changing

Ravio survey of People & Reward Leaders, September 2026

Expert view

"Many companies are way too fixed, looking blindly at the sum benefits value per employee, when they should be looking at the experience of each individual. A mature company moves towards an experience-based approach to benefits rather than one-size-fits-all."

Petra SkoglundPetra SkoglundStrategic HR Advisor

Where changes are planned, aligning with the market (24%) is the most common theme, followed by specific new benefits such as pension, parental, and health cover (15%).

What benefits changes are planned?

Ravio survey of People & Reward Leaders, September 2026

Employee benefits package benchmarks in 2026

Wellness, family support, and pension are the three areas companies flagged as this year's focus for making changes benefits. Across all three, there are clear differences in typical approach per market.

Wellness benefits

Sweden and Germany stand out for fitness allowances specifically (89% and 61% respectively) while France (53%) and Spain (56%) are the only markets where a majority of companies offer no wellness benefit at all.

Wellness benefits offered, by market
LocationNoneEmployee Assistant Programme (EAP)Fitness allowance / gym membershipMental health subscriptionsCompany wellbeing coachHealth days (e.g. mental, menstrual)
UK25%36%30%30%7%12%
Germany24%9%61%26%6%6%
Netherlands39%5%29%33%13%5%
France53%2%33%19%8%2%
Spain56%4%30%20%5%5%
Sweden6%9%89%25%4%3%

Ravio dataset, 2026

Family benefits

The Netherlands and Sweden have the lowest offering of family benefits (90% and 87% of companies offering none, respectively) – but likely reflecting already-strong statutory parental leave provision in these locations, highlighting the importance of a per-location view of employee benefits.

Family benefits offered, by market
LocationNoneChildcare salary sacrificeChildcare assistanceFertility supportOther
UK63%14%3%5%4%
Germany74%4%8%1%7%
Netherlands90%0%1%2%2%
France81%0%11%5%3%
Spain72%9%9%3%6%
Sweden87%2%4%0%3%

Ravio dataset, 2026

Pension contributions

Pension approaches vary considerably per location because of local laws. In the UK, almost half of companies (46%) offer enhanced pension contributions that go beyond the 4% statutory minimum – 5% being the next most common at 20%.

UK pension contributions offered
LocationStatutory minimum4%5%6%7%8%9%10%
UK54%11%20%5%2%3%1%4%

Ravio dataset, 2026

Working models

Overall, working model variety contracted this year, with the UK, Germany, and Netherlands all seeing declines across onsite, remote, and hybrid alike – meaning fewer companies offering multiple models at once.

Spain and Sweden bucked the trend in opposite directions: Spain polarised toward the extremes (fully-remote +100%, fully-onsite +129%, hybrid down), while Sweden consolidated around hybrid (+8%).

Working model split, 2025 vs 2026

Ravio dataset, 2025-2026

Expert view 1/3

“Changes in the US political and immigration landscape are making Europe increasingly attractive, and talent from Northern Europe is increasingly relocating south too. Spain is a particularly popular relocation destination, and as skilled international talent relocates there, more companies are expanding their presence too, strengthening Spain’s position as a serious up and coming tech talent market.”

Alexandra StoicaAlexandra StoicaHead of People

“I’m a massive advocate for giving people the flexibility to work in the way that’s most productive for them. That flexibility is hugely valuable for the individual, but it benefits the company just as much – when people can work in a way that suits them best, you’re much more likely to get the best out of them too.”

Liis ReitzLiis ReitzCompensation SpecialistSMG Swiss Marketplace Group AG

"Some companies tried going back to fully on-site and failed – and some of their best people left because they simply couldn't work like that – so now there's this settling around hybrid flexibility."

Petra SkoglundPetra SkoglundStrategic HR Advisor

How many WFH days are hybrid employees allowed?

WFH allowances shifted only modestly this year, but the direction was consistent: fewer office days (1-2 per week) gained ground in most markets. Even so, giving hybrid employees the flexibility to work from home 5 days per week remains by far the most common arrangement everywhere, ranging from 34% in France to 63% in Germany.

Working-from-home days allowed for hybrid employees

Ravio dataset, 2025-2026

Working model outlook – what are companies planning for the next 12 months?

Fully remote companies are the most settled – 100% report no change planned (of 16 respondents). Hybrid companies are most likely to be making changes, overwhelmingly moving toward more office time (17%), not greater flexibility (4%).

Are you changing your working model in the next 12 months?

Ravio survey of People & Reward Leaders, September 2026

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Feature

How is AI impacting rewards roles?

AI is speeding up specific tasks like policy writing and job levelling, not replacing large-scale processes like pay reviews. People and Reward teams are also managing the wider workforce reshaping AI is causing – tech teams are feeling the impact hardest, but companies are leaning on upskilling far more than job cuts.

90%of Reward Leaders use AI in their work
44%use it to write comp policies and guidelines
46%have restructured in response to AI

How are Reward teams using AI?

AI is reshaping reward teams’ own ways of working, with 90% of Reward Leaders now using AI in their day-to-day work in some capacity.

Writing comp policies or guidelines (44%) and job levelling (43%) are the most common uses of AI in reward today – with running end-to-end comp review processes (8%) and planning for comp reviews (18%) still rare. This suggests that AI is currently augmenting or speeding up specific tasks, rather than fully replacing processes.

How are you using AI?

Ravio survey of People & Reward Leaders, September 2026

Expert view 1/6

"I think privacy is a real blocker for a lot of companies currently: you have to be confident the tools you're using keep data where it needs to stay. Scale matters too: doing this for a handful of employees is a very different problem to doing it for thousands."

Evert KraavEvert KraavHead of Compensation & BenefitsBolt

"I use AI a lot as a thinking partner – bouncing ideas around, challenging my thinking, and even asking it to criticise its own work so I can keep improving the output through feedback loops. With employee data, though, I’m a lot more cautious, even with strong security measures in place. For me, there’s a clear line between using AI to think better and giving it access to data it simply doesn’t need."

Liis ReitzLiis ReitzCompensation SpecialistSMG Swiss Marketplace Group AG

“What’s missing when you let AI make comp decisions is context and judgment. It can run the formula, like Excel, but it doesn’t have the nuance of why someone sits where they do in the band, or why we need to retain a specific person. That’s what should shape our recommendation, not just the numbers.”

Paula AragonPaula AragonSenior Total Rewards SpecialistStoryblok

“Consistency is the real opportunity I see for AI in reward decisions. If you’re clear upfront about the criteria, evidence, and principles that determine what performance expectations get a raise, how much, and why, AI can help apply that thinking more consistently – reducing the discretion and variability that can creep into reward decisions.”

JooBee YeowJooBee YeowDirector of People & OrganisationNotion Capital

“Using AI for a comp review is still rare. Putting pay data into a new tool opens a data security conversation that would take longer than the implementation – and often that data isn’t in a state that you could neatly pass over anyway. Then there's accountability too: those pay decisions have to survive being read back to the employee, explained to a works council, possibly even defended in court."

Marie KanellopulosMarie KanellopulosCEODONE!Berlin

"Writing documents and job levelling is more the entry-level way of using AI in reward. Our focus now is using it to build bespoke tools internally – whether that's to make our own team more efficient, to upgrade the experience for employees and managers, or to enforce consistent decisions across the organisation."

Evert KraavEvert KraavHead of Compensation & BenefitsBolt

How is AI impacting workforce priorities?

AI is simultaneously impacting the functions and teams that HR and Reward Leaders support – 46% of companies have taken some restructuring action in response to AI adoption, and Engineering (78%) and Product (60%) are the most affected functions.

However, most companies (33%) are focusing on upskilling existing staff, rather than reducing headcount due to AI (15%).

Is AI impacting your workforce?
No change54%have restructured nothing because of AI

What AI has changed

Ravio survey of People & Reward Leaders, September 2026

Which functions are being impacted by AI adoption?

Ravio survey of People & Reward Leaders, September 2026

Expert view 1/3

"Learning to use AI in your own work should be a priority for everyone right now. This moment won't last forever, there'll be a point where a lot of people are already experts, and if you're still just learning, it might be too late to get the job you actually want."

Andreea LupuAndreea LupuCompensation & Benefits ArchitectMeaningful

“In Reward, simple, repetitive tasks – job mapping, market research – used to take days and now take minutes. What remains is the consultative side, supporting managers to actually make the right decisions. I think companies will ultimately need fewer people to do the same amount of work, and we’ll also need to push juniors to build real expertise and critical thinking rather than just relying on what the tool tells you.”

Evert KraavEvert KraavHead of Compensation & BenefitsBolt

“A lot of AI adoption is still piecemeal – person by person, tool by tool or function by function. What’s often missing is the strategic question from leadership: what are we actually trying to achieve, and where can AI help us get there? AI isn’t the strategy. Start with the business outcome, then decide how AI changes the work, the capabilities you need and where you invest.”

JooBee YeowJooBee YeowDirector of People & OrganisationNotion Capital

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Chapter 3

Executive compensation trends

Executive compensation is a story of variance – pay mix and benchmarks shift substantially depending on function, industry, company size, and whether you're a founder or hired exec (founders take 21% lower base salaries). Most companies don't plan to change their approach to executive pay this year.

£216kmedian CEO base salary
68%of VPs receive a bonus
2.4xhigher equity grants for founder executives

Executive salaries

Executive salary benchmarks

Across Europe, CEO base salary is, naturally, the highest C-level salary (£216,300 median) – but Chief Product Officers are close behind at a median salary of £214,100, followed by CROs and COOs.

At VP level, VP of Sales commands the highest salary across functions (£185,000) – whilst also being a role highly likely to have a significant variable component too.

Interestingly, some roles see very little salary differentiation between VP and C-level. Some of this is driven by sample mix across different funding stages and company sizes – and, as we’ll see later, C-level compensation packages are larger overall, supplemented by much higher levels of bonus and equity.

FunctionE1 (VP)E3 (C-level)
CEOn/a£216,300
Engineering£176,000£174,600
Product£156,000£214,100
Sales£185,000£200,000
Marketing£160,000£167,500
People£150,200£174,600
Finance£162,400£189,000
Operations£166,200£198,700
UK & Ireland have the highest executive salaries at both VP and C-level (£185,000 / £222,500), with Spain a surprisingly close second (£180,200 / £198,300) given the lower general market salaries Spain has. France sees very little difference between VP and C-level salaries, but this is likely due to sample size.
LocationE1 (VP)E3 (C-level)
UK & Ireland£185,000£222,500
Germany£169,900£180,200
Netherlands£171,700£193,100
France£125,200£128,700
Spain£180,200£198,300
Nordics & Baltics£105,600£151,000

Executive salaries are considerably higher at late-stage and public companies, well ahead of early-stage and PE-backed companies – exec pay scales clearly with company maturity and revenue.

The significantly lower VP salary for PE-backed executives isn’t in-line with what we’d expect across the market – likely due to the sample size being smaller, much more nuanced, and with much higher variety than overall compensation benchmarks, due to the nature of the roles.

Funding stageE1 (VP)E3 (C-level)
Early (seed to series B)£150,000£175,000
Late (series C+, IPO)£207,200£216,500
Private equity backed£157,500£200,000
Public£210,500£224,000

Ravio & Erevena dataset, 2026 | Median (P50), GBP | E1 = VP, E3 = C-level

CEO salary benchmarks

CEO base salary by market and funding stage
When we look at CEO salaries specifically per location the pattern holds apart from the Netherlands – at £236,000, Dutch CEO pay sits far closer to UK & Ireland (£248,500) than to Germany (£193,100), despite Dutch VP and C-level averages trailing both markets in the section above.
LocationCEO median
UK & Ireland£248,500
Germany£193,100
Netherlands£236,000
Nordics & Baltics£169,000
Executives at public companies are paid the highest across all functions, but for CEOs specifically it’s PE-backed companies that pay CEOs the most (£261,200) – narrowly ahead of public (£257,500), and over £60,000 above early-stage.
Funding stageCEO median
Early (seed to series B)£196,600
Late (series C+, IPO)£219,900
Private equity backed£261,200
Public£257,500

Ravio & Erevena dataset, 2026 | Median (P50), GBP

Executive variable pay

Executive variable pay prevalence

Overall, 91% of VPs (E1) in European tech get a bonus, and 89% of C-suite executives do – and it’s particularly likely for executives to receive a bonus in private equity backed and public companies.

Interestingly, where companies don't offer a bonus, it's not that they're compensating with a different lever – rather, those companies tend to run a more conservative package overall. We found that executives without a bonus also report significantly less annual equity (£45k median, vs £250k for those who do get a bonus).

Proportion of executives who receive a bonus
LevelOverallEarly-stage (seed to series B)Late-stage (series C+)Private equity backedPublic
VP (E1)91%89%86%100%95%
C-level (E3)89%88%73%100%100%

Ravio & Erevena dataset, 2026

Expert view

“When you’re competing for best-in-class talent, you can’t just pull one lever in isolation – if you need to stretch in one area, you’re less likely to pull back entirely in another to compensate. Candidates are evaluating the whole opportunity, not one component of it.”

Franky RobertsFranky RobertsHead of Talent & CommunityEvantic Capital

Executive variable pay benchmarks

Median executive variable pay (% of base salary)
Sales has by far the highest bonus of any function, at both VP (95%) and C-level (58%). Outside Sales, Operations, Finance, and Marketing carry the next-highest bonus opportunity at C-level, while Engineering has the lowest bonus opportunity of any function at both levels (15% VP, 17% C-level).
FunctionE1 (VP)E3 (C-level)
CEOn/a34%
Engineering15%17%
Product19%25%
Sales95%58%
Marketing25%25%
People20%25%
Finance25%28%
Operations28%33%
German C-level executives tend to receive a higher bonus (45%), while the UK leads at VP level (39%). France has the lowest bonus opportunity of any market at C-level (20%), and Spain the lowest at VP level (13%).
LocationE1 (VP)E3 (C-level)
UK39%38%
Germany26%45%
Netherlands25%31%
France25%20%
Spain13%40%
Nordics & Baltics30%25%
Public company VPs have by far the largest bonus of any cut (63% of base) – nearly double every other stage. At C-level, public (40%) and PE-backed (38%) companies offer the largest bonus, both significantly ahead of early and late-stage companies (26% and 32%).
Funding stageE1 (VP)E3 (C-level)
Early (pre-seed, seed)25%25%
Late (series C+, IPO)25%32%
Private equity backed30%38%
Public63%40%

Ravio & Erevena dataset, 2026

Bonus criterion – what are executives targeted on?

The general pattern across functions is that VP bonuses lean individual, while C-level bonuses lean company-wide – Finance is the sharpest example, swinging from 67% individual-targeted at VP to 47% company-targeted at CFO level.

Late-stage VPs are the most individually targeted of any cut (62%), while C-level bonus criteria stay largely dependent on company targets across every funding stage (51-63%) regardless of maturity

Bonus criteria: company, individual, or a combination

Ravio & Erevena dataset, 2026

Expert view

“More calibrated candidates aren’t just looking at the bonus target, they want to understand the actual levers they need to pull to hit it – what’s realistic, what’s the structure, what do they actually need to do to realise that number. A random target that feels hard to reach is off-putting.”

Franky RobertsFranky RobertsHead of Talent & CommunityEvantic Capital

Executive equity

Executive equity grant values

76% of executives receive an equity grant across the European tech industry – slightly more likely at VP level (77% of executives) compared to C-level (75%).

Executive median equity grant value
CEO grants are highest at C-level (£247,200 median). At VP level, Marketing has the highest equity grants (£74,000) – with VP Product, Sales, and Finance close behind.

Ravio & Erevena dataset, 2026 | Annualised equity grant value at point of award, GBP

Executive equity design

Equity vehicles for executives

Equity vehicles shift predictably with maturity – RSUs dominate at public companies (83% for VPs), while stock options remain the default earlier on.

The proportion of RSUs at public companies drops to 59% at C-level, with an increase in variety of vehicles, including a notable step-up in ordinary shares (6%, the only stage where this appears).

Equity vehicles used, by company stage
OverallEarly-stage (seed to series B)Late-stage (series C+)Private equity backedPublic
Restricted Stock Units (RSUs)28%5%38%28%83%
Stock options: tax advantaged scheme27%44%15%22%14%
Stock options: non-tax advantaged scheme27%25%35%17%3%
Phantom / virtual shares9%17%3%17%0%
Growth / hurdle shares5%3%6%11%0%
Ordinary shares2%3%2%6%0%
Other2%3%0%0%0%
Management Incentive Plans (MIPs)0.3%0%0%0%0%
Co-investment0%0%0%0%0%

Ravio & Erevena dataset, 2026

Equity vesting for executives

The standard 4-year time-based schedule dominates everywhere except private equity-backed companies, where it drops to just 41% for VPs – replaced largely by a mix of time-based and KPI-based vesting (35%, versus 1-2% at every other stage), reflecting PE's more return-focused ownership culture.

Most common equity vesting schedule, by company stage

Ravio & Erevena dataset, 2026

Expert view

"For executives, I wouldn’t rely on time-based vesting alone. A meaningful part of the equity should be tied to value creation, whether that’s revenue, valuation milestones, or a successful exit.”

Chloe ParamattiChloe ParamattiTalent PartnerEQT Ventures

Early-stage companies lean far more on quarterly vesting for VPs (36% vs 0% at late-stage) – late-stage vesting is almost entirely monthly (94%) or annual, perhaps using more frequent vesting events to keep pace with faster-changing cap tables.

Most common equity vesting cadence, by company stage

Ravio & Erevena dataset, 2026

Founders vs hired executives

Founders take a clear cash-for-equity trade. Founder C-level base salary sits 21% below hired executives (£152,500 vs £193,900), and founders have essentially no bonus (0% median variable vs 33% for hired executives).

But, their annualised equity grants run 2.4x higher (£305,400 vs £125,000 median) – more than making up the difference if the company performs. These figures likely exclude founders’ original ownership stake, so their total equity is probably also far larger than this figure.

Founder vs hired executive compensation
Base salary, GBP

Ravio & Erevena dataset, 2026

Expert view

"Founders understand the game, they know what being conservative on their own base salary signals to investors and to the market. Series B is usually where it evens out, once you've proven a repeatable go-to-market motion."

Daniel IllesDaniel IllesPortfolio Talent DirectorAtomico

Executive pay outlook – what are companies planning for the next 12 months?

61% of companies have no changes planned to executive pay – where they are moving, it's more about what bonuses are tied to (18%) and re-benchmarking to ensure market competitiveness (17%) than restructuring the pay mix itself.

Will you make executive compensation changes in the next 12 months?
No change61%plan no changes at all

What is changing

Ravio survey of People & Reward Leaders, September 2026

Expert view

“You want a compensation philosophy and framework that’s explainable and that people can align behind – but you also need flexibility in the system for exceptional circumstances, so you’re not missing out on someone who could materially change the direction of the company.”

Franky RobertsFranky RobertsHead of Talent & CommunityEvantic Capital

Benchmark your executive team Ravio covers executive compensation benchmarks for base salary, variable, and equity across more functions, markets and funding stages.

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Chapter 4

Hiring trends

Hiring slowed again this year, falling almost everywhere except AI and ML talent, where competition and pay premiums are still climbing. Most companies now plan to hold their hiring rate steady in 2027.

21.8%hiring rate
53%call conditions moderately competitive
27%pay a premium for AI and ML engineering

Hiring conditions

Most companies describe conditions as having been moderately competitive (53%) this year.

This tracks with the broader market: hiring hasn’t dried up, but the 2021-2023 frenzy is over, with both companies and candidates being more cautious.

What’s left is a more selective, two-speed market – cooler overall, but high demand for AI, cybersecurity, and senior engineering talent, which is exactly where this year’s data shows premiums and competition concentrated.

How would you describe hiring conditions this year?

Across the peer groups

42%

of late-stage startups call the market very competitive, more than early-stage or public companies

40%

of cybersecurity companies say the same, the most competitive industry of any cut

Ravio survey of People & Reward Leaders, September 2026

Expert view 1/3

“Recruiting has slowed down across the board – except for anything with AI integrated, which is where most of the hiring is actually happening right now.”

Andreea LupuAndreea LupuCompensation & Benefits ArchitectMeaningful

“It doesn’t surprise me that late-stage companies are seeing the most competitive conditions. They don’t hire for potential anymore, they hire for someone who’s already done that job at scale, and that’s the scarcest part of the offer. Plus, they have the least flexible offers: fixed bands, plus equity candidates now discount heavily because there's no visible IPO window.”

Marie KanellopulosMarie KanellopulosCEODONE!Berlin

“We're still seeing less junior hires too. It's short-sighted: if we don't hire early-career people, who's going to be working here in the future?”

Leah SuttonLeah SuttonChief Portfolio Talent OfficerBalderton Capital

Hiring rates

Hiring rates across European tech currently sit at 21.8%, down from 28.6% the year before (-24%) – continuing a steady decline from 2023’s 34.0%.

Hiring rate
Germany was the one market bucking the slowdown in 2025 (+2.8%, the only riser that year), but this has reversed in 2026 (-21%) – as Germany converges with the rest of the market’s decline in hiring. Hiring has been particularly slow in Sweden (13.0% hiring rate) and France (15.8%) this year.

Ravio dataset, 2024-2026

Expert view 1/2

“There's been a bit of a hiring correction over the last two years. After the first LLMs came out in 2023, companies saw an opportunity to slow hiring, but that hasn't fully come to fruition, because now it's clear that you still need humans to run the last mile.”

Michelle ChengMichelle ChengEuropean TalentBessemer Venture Partners

“It’s a softer hiring market, and I’ve also seen time to hire increase recently – which is mostly down to approvals, with headcount decisions being made at a level higher than they were two years ago.”

Marie KanellopulosMarie KanellopulosCEODONE!Berlin

See how the market is changing in real-time with Ravio’s Live Market Insights Hiring, retention, salary increases, and more.

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Hiring outlook – what are companies planning for the next 12 months?

It seems that the hiring market will look similar next year to this, with 42% prioritising maintaining their current hiring rate in the next year.

What is your hiring priority for the next 12 months?

Ravio survey of People & Reward Leaders, September 2026

Priority roles and skills

Most hired roles

Software Engineer is the single most-hired role in European tech in terms, accounting for 12.2% of all hires in the last 12 months, with Direct Sales, Customer Support, SDR, and Customer Success rounding out the top five.

But Direct Sales commands the highest new-hire pay premium of the five (10.7%), more than double Software Engineer’s (4.0%), despite being hired less often, highlighting that whilst Software Engineers hold the highest hiring volume, they aren’t the most in-demand talent on the market.

Top 5 most hired roles, last 12 months
RolePercentage of total hiresNew hire pay premium
Software Engineer12.2%+4.0%
Direct Sales7.2%+10.7%
Customer Support4.8%+1.1%
Sales Development Representative (SDR)4.3%+2.1%
Customer Success3.8%+3.0%

Ravio dataset, 2026

Expert view 1/3

“For some companies, AI isn't leading to a pullback on engineering hiring – it's an accelerator. If I can make every engineer 25% more productive, I should have more of them, because then I'll get more done.”

Leah SuttonLeah SuttonChief Portfolio Talent OfficerBalderton Capital

“We're seeing sales being prioritised in our portfolio. Selling an agentic product is very different to selling traditional software, and only a small proportion of salespeople have actually done it before, so they're in-demand.”

Dennis ErikssonDennis ErikssonTalent DirectorNorthzone

“There's a lot of salespeople out there, but there's not a lot of amazing ones. Anthropic, OpenAI, other labs and heavily VC backed AI companies are aggressively acquiring sales talent, creating scarcity downstream – we're seeing large new-hire premiums for top sales talent across our portfolio.”

Ben NewsomeBen NewsomeVP Talent & PeopleCherry Ventures

Roles with the biggest new hire pay premium

Engineering Management commands the largest actual pay premium this year, at 16.8%. Marketing Generalist and Administrative Services follow close behind, at 15.3% and 14.2%.

But, when we asked Reward Leaders which roles and skills their company is actively paying a premium to hire for, AI/ML engineering is the clear need at 27%, more than 2x the next most common premium role.

For companies that do pay more for AI skills, most build the premium into base salary (42%) or use separate market-rate bands (31%).

Top 5 roles by new hire pay premium
RoleNew hire premium vs market rate
Engineering Management (high-tech)+16.8%
Marketing Generalist+15.3%
Administrative Services+14.2%
Research and Applied Sciences+11.8%
Product Management+9.4%

Ravio dataset, 2026

Are you giving salary premiums for any specific roles or skill sets?
No premium57%pay standard bands across all roles

Where the premiums go

Across the peer groups

46%

of late-stage startups pay a premium for AI and ML roles, against 18% at public companies

Ravio survey of People & Reward Leaders, September 2026

How are you compensating for AI/AI-adjacent skills?

Ravio survey of People & Reward Leaders, September 2026

Expert view 1/5

“We’re seeing a real focus on talent density – a willingness to pay more for a smaller number of exceptional people, specifically for IC work rather than leadership. We’re seeing those who have been CTOs or VPs choosing to work as an IC, because right now the most compelling work is building itself, not the scope of managing others.”

Franky RobertsFranky RobertsHead of Talent & CommunityEvantic Capital

“The best AI talent is more likely to want to work at an early-stage company, building the product from scratch – so you need to pay a premium to attract them away from that.”

Dennis ErikssonDennis ErikssonTalent DirectorNorthzone

“We're still seeing a lot of emphasis on the ‘super IC’ role. I'd bet that if you looked at the number of direct reports those M1s have, it's probably lower than it used to be. A lot of companies are hiring at M1 level but not giving them huge teams – that's where you get a lot of these founding engineer roles, founding go-to-market roles.”

Michelle ChengMichelle ChengEuropean TalentBessemer Venture Partners

“We're seeing the AI premium being driven mainly by candidates, especially negotiating for large equity packages – including planned refreshers and liquidity events. There's a small amount of skilled talent available, and they know their worth.”

Ben NewsomeBen NewsomeVP Talent & PeopleCherry Ventures

“As AI makes producing output faster and cheaper, human judgement becomes more valuable. The differentiator is no longer simply ‘can you produce something?’ but ‘can you tell whether it’s the right thing?’ That means building judgement, critical thinking, systems thinking and commercial understanding into the capabilities you hire and develop for.”

JooBee YeowJooBee YeowDirector of People & OrganisationNotion Capital

Software Engineering salaries vs AI Engineering

AI Engineers now earn a premium over Software Engineers at every individual contributor (IC) level, of between 5% and 16%. The gap is widest at the most senior IC levels (P5-P6, +14-16%) and, interestingly, at entry level (P1, +16%).

In management, the premium all but disappears. AI Engineering pay sits within 1% of Software Engineering at M2-M4, and slightly below it at M5 (-4.8%).

That fits the "super IC" trend our experts describe: companies are paying more for exceptional individual builders, not for the people who manage them.

The one management level that still carries a premium is M1 (+6.8%). That’s likely the founding-engineer-style roles that lead small teams while still building themselves.

Software Engineering vs AI Engineering, by level
LevelSoftware Engineering – AllAI EngineeringDifference
Senior Director (M5)£161,000£153,200-4.8%
Director (M4)£141,200£141,700+0.4%
Senior Manager (M3)£126,900£126,000-0.7%
Manager (M2)£108,000£107,900-0.1%
Supervisor (M1)£77,600£82,900+6.8%
Expert (P6)£145,900£169,500+16.2%
Specialist (P5)£115,800£132,300+14.2%
Advanced (P4)£93,100£102,400+10.0%
Established (P3)£74,000£77,700+5.0%
Developing (P2)£56,900£61,200+7.6%
Entry (P1)£43,100£50,000+16.0%

Ravio dataset, 2026

Pay premiums at AI companies

Employees at companies where AI is core to the product earn 9.7% more overall than those at non-AI companies, for the same role, level, and country.

AI company pay premium
+9.7%Overall
FunctionPremium
  • Marketing+11.0%
  • Engineering+10.2%
  • People+10.0%
  • Commercial+8.7%
  • Operations+5.9%
  • Product+5.2%
0%5%10%15%20%
What stands out

It’s no surprise that AI companies pay a particular premium for Engineering talent (10.2% premium vs non-AI companies).

Interestingly Marketing sees the largest premium at 11%, and People roles are also in-demand at AI companies (10% premium).

Funding stagePremium
  • Late-stage (series C+, IPO)+17.4%
  • Growth-stage (series A & B)+9.6%
0%5%10%15%20%
What stands out

Late-stage AI companies pay the largest premium (17.4%), ahead of growth-stage (9.6%) – the AI premium gets bigger as companies mature and receive higher valuations.

Career trackPremium
  • Management+14.3%
  • Professional+10.6%
  • Support+9.3%
0%5%10%15%20%
What stands out

Management sees the largest premium at AI companies of any career track (14.3%), followed by Professional (10.6%) and Support (9.3%).

Ravio dataset, 2026

Expert view 1/3

“AI companies are hiring later-stage calibre executives much earlier than we’ve traditionally seen. Even at Series B, the complexity of the business, pace of growth and value at stake can require leaders with experience operating at a much greater scale.”

Chloe ParamattiChloe ParamattiTalent PartnerEQT Ventures

“Pre-AI companies faced a decision: adapt their product to stay relevant in an AI-first world, or risk falling behind. Intercom's Fin is a good example of that shift. But making that pivot means competing for AI talent against the AI labs themselves, which is one of the reasons we're seeing late-stage companies pay a premium to attract that talent.”

Dennis ErikssonDennis ErikssonTalent DirectorNorthzone

“Once packages are all significant, scope of work becomes the real decision-making lever – not just the money. It’s who you’ll work with, what problems you get to solve, how much access you have to compute and data. Companies that win are selling much more than a compensation package.”

Franky RobertsFranky RobertsHead of Talent & CommunityEvantic Capital

Chapter 5

Retention trends

Overall, attrition is down and tenure is up this year – but early-stage companies have seen a drop in average tenure, now the shortest of any stage, when it used to be the longest. And when it comes to strategies for keeping people, companies are leaning on career development (54%), not pay (13%).

11.1%attrition rate
54%name career development their top retention lever
21%of leavers were regretted

Attrition rates

Attrition rates across European tech currently sit at 11.1%, down from 17.4% the year before and continuing a steady decline from 27.0% in 2023 – employees seem to be staying put this year, matching the slower hiring market seen in previous chapters.

Attrition rate, 2024-2026
Every tracked country has seen attrition drop this year, in-line with the overall trend. France (7.3% attrition rate), Sweden (8.6%), and Spain (10.7%) now have the lowest attrition across Europe.

Ravio dataset, 2024-2026

Attrition drivers

Most attrition this year wasn’t the kind that companies want to avoid, with 54% of leavers unregretted resignations, and a further 24% left through company-wide layoffs.

For the 21% of leavers that were regretted, the reasons are overwhelmingly leaving for a better opportunity elsewhere, and base salary not being competitive enough (42%) – suggesting there’s an important role for reward in improving retention in future.

Primary driver of attrition in the last 12 months

Across the peer groups

35%

of companies with 500-1,999 employees cite company-wide layoffs as a primary driver, against 11% under 100

Ravio survey of People & Reward Leaders, September 2026

What was responsible for regretted attrition?

Ravio survey of People & Reward Leaders, September 2026

Expert view

"A lot of what looks like lack of career progression causing attrition is really a mismatch between communication and actual opportunity. I'd be curious how many people saying there's no opportunity have simply never had a productive conversation with their manager."

Leah SuttonLeah SuttonChief Portfolio Talent OfficerBalderton Capital

Average employee tenure

Average employee tenure across European tech currently sits at 794 days – or 2 years 2 months. That’s up slightly on last year (+2.8%), continuing a rise from 716 days in 2024, though growth has slowed sharply compared to the +7.8% jump the year before – aligning with hiring rates holding steady, so median tenure increases.

Employees who are still with their company have considerably longer tenure (857 days) than those who’ve left (442 days). This may indicate two distinct populations within the workforce rather than one even bell curve of tenure lengths – a cluster of shorter-tenure leavers alongside a cluster of long-tenure stayers.

Average employee tenure, 2024-2026
Cut202420252026
Median tenure overall716 days772 days +8%794 days +3%
Median tenure still employed813 days863 days +6%857 days -1%
Median tenure at exit430 days444 days +3%442 days 0%

Ravio dataset, 2024-2026

Expert view

"442 days tenure at exit is incredibly low – if you take out ramping up and notice period, there's barely any time to make an impact, and the cost of hiring to replace leavers, with hiring and onboarding, is huge. I'd be trying to quantify that to make a business case to focus on doubling tenure."

Amanda MooreAmanda MooreReward Consultant
Average employee tenure, 2024-2026
Sweden has both the longest tenure and the strongest growth this year (906 days, +10%), while France is the market with the shortest average tenure and the only market where tenure fell sharply in the last year (675 days, -10%).
Cut202420252026
UK694 days749 days +8%814 days +9%
Germany716 days791 days +10%780 days -1%
Netherlands758 days828 days +9%841 days +2%
France715 days750 days +5%675 days -10%
Spain631 days693 days +10%730 days +5%
Sweden777 days821 days +6%906 days +10%
Engineering employees have by far the longest tenure of any function (1,084 days), while Commercial has the shortest by a wide margin (640 days). Whilst typical tenure for most functions stayed largely stable, Operations saw sharp growth this year (+15%).
Cut202420252026
Commercial654 days613 days -6%640 days +4%
Engineering897 days1,064 days +19%1,084 days +2%
Marketing820 days883 days +8%902 days +2%
People834 days869 days +4%857 days -1%
Product876 days982 days +12%961 days -2%
Operations630 days674 days +7%773 days +15%
Early-stage used to have the longest average tenure, but now has the lowest – and is the only funding stage where tenure fell this year (688 days, -9%). Growth-stage and late-stage companies both continued to see average tenure lengthen.
Cut202420252026
Early-stage (pre-seed, seed)727 days756 days +4%688 days -9%
Growth-stage (series A & B)652 days685 days +5%718 days +5%
Late-stage (series C+, IPO)677 days730 days +8%759 days +4%

Ravio dataset, 2024-2026

Expert view

“There's much more movement happening at early startups right now, because there are so many exciting new AI products for people to jump to, so I’m not surprised tenure is lower."

Elena PantaziElena PantaziHead of Talent & Portfolio DevelopmentNorthzone

Improving retention – what actions are planned for the next 12 months?

Career development is the biggest lever being pulled for retention (54%), well ahead of AI upskilling programmes in second place (31%).

Compensation levers trail some distance behind, suggesting companies are leaning on growth and development rather than cash to keep people. Over a quarter (26%) have no specific retention action planned at all.

Actions planned to improve retention in the next 12 months

Ravio survey of People & Reward Leaders, September 2026

Expert view 1/2

"AI is resetting what 'doing the job well' means – there's a new bar for productivity, and a whole new skill and set of tools to learn. Pay doesn't help you feel like you're keeping up with that, which is probably why upskilling is beating comp as a retention lever this year: it addresses the more pressing anxiety of staying relevant in the workforce."

Elena PantaziElena PantaziHead of Talent & Portfolio DevelopmentNorthzone

“AI L&D is definitely a focus for us. One thing we adjusted recently was to split our AI learning sessions by team, because when engineers and non-technical people are in the same room, the non-technical folks feel like they’re behind. Separating them means everyone’s comparing themselves to people solving similar problems, which lands a lot better.”

Paula AragonPaula AragonSenior Total Rewards SpecialistStoryblok

Chapter 6

Pay equity trends

The unadjusted pay gap and the representation of women in tech haven’t moved this year – but the adjusted pay gap has dropped to 1%. EUPTD compliance is one of reward teams' biggest priorities this year and should start to shift that, but most are stuck waiting for local law to be finalised before they act.

20%unadjusted gender pay gap
1%adjusted gap
36%of the tech workforce are women

Gender pay gap progress

The unadjusted gender pay gap across European tech currently stands at 20%, holding flat on last year (20%) after a jump from 16% in 2024.

But the adjusted gap – comparing like-for-like pay across employees at the same level, company, and country – has reduced to 1%. With pay for the same role at the same level close to equal, the headline 20% figure is being driven by where women are represented within the workforce, not what they're paid once they're there.

Median gender pay gap, 2024-26

Ravio dataset, 2024-2026

Representation of women

Women make up 36% of the European tech workforce in 2026, down from 38% last year – a small decline, but within the expected level of year-to-year fluctuations rather than necessarily suggesting a downwards trend.

Representation of women European tech, 2024-2026

Ravio dataset, 2024-2026 | Share of women in the tech workforce

Expert view

"Job postings are sometimes set towards a male profile without companies realising it. And as women, we're often more prone to waiting to be seen than to ask – which stops us from moving into senior roles, even when we're ready for them."

Andreea LupuAndreea LupuCompensation & Benefits ArchitectMeaningful

Gender pay gap at executive level

Overall, 22% of executives are women, pointing to an issue with representation at the very top of organisations.

Proportion of women in the tech workforce, per career track

Ravio dataset, 2026

In terms of the pay gap, female executives earn 3-8% less on base, 21-28% less on bonus, and 18-27% less on annual equity value than male peers, with the gap widening at C-level across all three components.

Median executive compensation package, by gender

Ravio dataset, 2026

Pay transparency and EUPTD readiness

Most companies have made a start on EU Pay Transparency Directive compliance – but given the Directive is now live, it's somewhat surprising that 19% have nothing in place yet, and 7% of those have no plans to.

EUPTD readiness: What’s already in place?

Across the peer groups

100%

of e-commerce companies have salary bands documented for all roles, and 89% have removed pay history questions

Ravio survey of People & Reward Leaders, September 2026

Expert view 1/2

"We see a lot of companies still struggling with where they need to be transparent proactively, and where they just need to have an answer once an employee asks a question."

Alexandra EdlAlexandra EdlHR ConsultantEdl Consulting AG

"Comms is always the last line on the reward project plan but with EUPTD that's a real risk. If your managers don't understand what to do once it hits operations, you can very easily become non-compliant without realising it."

Becky Hewson-HaworthBecky Hewson-HaworthPay Transparency & Reward Communications Consultant

What are the biggest barriers for EUPTD readiness?

Over half of companies (52%) are waiting for their country's local law to be finalised before acting – more than any other barrier combined.

Biggest barrier to EUPTD readiness

Across the peer groups

83%

of German companies are waiting on local law to be finalised, against 52% overall – there is no draft bill yet

Ravio survey of People & Reward Leaders, September 2026

Expert view 1/2

"For clients with employees in multiple countries, we're taking the transposition with the strictest requirements and applying that everywhere. It's easier to start strict than to have to change the whole approach later."

Andreea LupuAndreea LupuCompensation & Benefits ArchitectMeaningful

"The most efficient path for global businesses is creating one company pay transparency communication standard. This should be a set of master communications documents that reflect your core reward approach and can be adjusted locally. It means one set of messaging and one overarching approach to educate people on, rather than adjusting country by country."

Becky Hewson-HaworthBecky Hewson-HaworthPay Transparency & Reward Communications Consultant

We are working on pay transparency, but our main barrier is that leadership don’t see it as a priority. We only share information when asked at this point, with salary bands available ‘on demand’.

Survey respondent

At the moment we share an employee’s distance from P50 and distance from P75, but we don’t share the exact band. The idea is to become more transparent with bandings as we close the gap to our ideal end point at P75.

Survey respondent

Multi-country complexity is our biggest challenge. Our team is small yet distributed over 16 countries, each with different pay levels.

Survey respondent

Our biggest struggle heading into 2027 is how to adhere to the EU Pay Transparency Directive as a small company just above the reporting threshold.

Survey respondent

We’re well prepared and, at the end of this year, we'll be moving to full pay transparency for our employees. This will be more challenging for pay conversations for our people managers in 2027, but we anticipate it will be well received by employees.

Survey respondent
Survey response quotes

High risk employee groups: EUPTD reporting

The EUPTD brings with it new reporting and compliance requirements. The level of risk a company should expect to carry depends on employee locations (due to differences in transposition per member state) and on the company’s own workforce and compensation approach.

Here we’ve included two analyses as a useful overall starting point: pay gap by job level – a proxy for the Directive's "equal value" categories that many companies are using as a starting point – and representation of women by pay quartile, which the Directive requires as part of reporting.

Gender pay gap by job level

Europe-wide we can see that the gender pay gap climbs through the individual contributor track, peaks sharply at M2 (15%), then narrows again at senior management and executive level (3%). The step into line management is where the widest pay disparity between men and women shows up, and so an area to pay particular attention to in analysis.

Gender pay gap, per job level

Ravio dataset, 2026

Representation of women by pay quartile

Another lens the Directive requires is representation across pay quartiles: splitting the workforce into four equal-sized bands by pay to see where women typically sit.

Across Ravio’s dataset, we can see that women make up 48% of the lowest-paid quartile but just 25% of the highest-paid quartile – clearly showing that women tend to be concentrated in lower-paid roles in tech.

Representation of women by pay quartile, European tech

Ravio dataset, 2026

When we split this per location, as companies will need to do depending on local laws, Sweden is the outlier.

Every other market shows the same pattern as overall, but Sweden is much more even throughout the quartiles – the lowest quartile is still almost half women, but the top quartile (28% women) is actually higher than its third (23%).

Representation of women by pay quartile, per location
Q1 (lowest)Q2Q3Q4 (highest)
UK51%43%31%26%
Germany45%40%32%22%
Netherlands50%36%29%25%
France49%41%32%26%
Spain51%46%34%28%
Sweden48%37%23%28%

Ravio dataset, 2026

Begin your journey towards EUPTD compliance With Ravio’s new EU pay transparency tool you can draft your equal value categories, calculate your gender pay gap exposure per grouping, and use regression analysis to understand what’s driving gaps.

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Actions taken to reduce gender pay gaps

Concerningly, almost half of companies (44%) took no specific action on their gender pay gap this year. Where action was taken, direct salary adjustments to close identified gaps (34%) were the most common lever.

That's a notable mismatch with what companies see as the root cause – most point to representation issues (36% underrepresentation in senior roles, 26% in higher-paying functions), yet the most common action treats the symptom rather than the structural cause.

What do you see as the biggest driver of your gender pay gap?

Ravio survey of People & Reward Leaders, September 2026

Have you taken any specific actions to reduce your gender pay gap in the last 12 months?
No action44%have taken no specific action

Actions taken

Ravio survey of People & Reward Leaders, September 2026

Expert view

“Adding a bit more money to the salary increase budget is an easy box to tick, and it’s our role to make sure that extra budget actually helps close pay gaps for women. But budget alone doesn’t fix the underlying problem. Building real representation takes much more work – rethinking hiring strategies, writing more inclusive job descriptions, training recruiters and managers, and looking at where women are dropping out of the process.”

Liis ReitzLiis ReitzCompensation SpecialistSMG Swiss Marketplace Group AG

Acknowledgements

The people behind the report

This report wouldn’t be possible without the people behind it – the Ravio team, survey respondents, and our wonderful expert contributors.

Expert contributors

  • Alexandra EdlAlexandra EdlHR ConsultantEdl Consulting AG
  • Alexandra StoicaAlexandra StoicaHead of People
  • Amanda MooreAmanda MooreReward Consultant
  • Andreea LupuAndreea LupuCompensation & Benefits ArchitectMeaningful
  • Becky Hewson-HaworthBecky Hewson-HaworthPay Transparency & Reward Communications Consultant
  • Ben NewsomeBen NewsomeVP Talent & PeopleCherry Ventures
  • Carolin SchneiderCarolin SchneiderHR Consultant4di2
  • Chloe ParamattiChloe ParamattiTalent PartnerEQT Ventures
  • Daniel IllesDaniel IllesPortfolio Talent DirectorAtomico
  • Dennis ErikssonDennis ErikssonTalent DirectorNorthzone
  • Elena PantaziElena PantaziHead of Talent & Portfolio DevelopmentNorthzone
  • Evert KraavEvert KraavHead of Compensation & BenefitsBolt
  • Franky RobertsFranky RobertsHead of Talent & CommunityEvantic Capital
  • JooBee YeowJooBee YeowDirector of People & OrganisationNotion Capital
  • Leah SuttonLeah SuttonChief Portfolio Talent OfficerBalderton Capital
  • Liis ReitzLiis ReitzCompensation SpecialistSwiss Marketplace Group
  • Marie KanellopulosMarie KanellopulosCEODONE!Berlin
  • Michelle ChengMichelle ChengSenior Manager EMEA TalentBessemer Venture Partners
  • Paula AragonPaula AragonSenior Total Rewards SpecialistStoryblok
  • Petra SkoglundPetra SkoglundStrategic HR Advisor

Ravio team

  • Ilyas SagarIlyas SagarInsights Lead at Ravio
  • Tabitha WhitingTabitha WhitingContent Lead at Ravio
  • Maria GrachMaria GrachHead of Design at Ravio
  • Matt ReidMatt ReidBrand Designer at Ravio
  • Tom HodgkinsTom HodgkinsGrowth Engineer at Ravio

Methodology

Methodology and glossary

The data in this report draws from three sources:

  1. Ravio’s compensation dataset, made up of live data from the HR systems of 1,600 global tech companies and 618,000 individual employee datapoints, data pulled in Q3 2026.
  2. Company and individual-level executive compensation data, gathered by Ravio and Erevena between Q4 2025 and Q1 2026.
  3. A survey of 142 People and Reward Leaders across European tech, conducted in September 2026.

Data from Ravio’s dataset has been anonymised and standardised (i.e. made comparable) using the Ravio levelling framework and job taxonomy.

Ravio uses GBP as the standard currency so all salary data is shown in GBP, with other currencies converted to GBP using the exchange rate as of the end of Q3 2026. Salary trend analyses are performed on a constant-currency basis. Other currencies can be found in the Ravio platform.

This year, a few changes were made to the methodology for specific calculations compared to those used in previous editions of Compensation Trends by Ravio. Definitions and calculations can be found in the glossary below, including any changes made this year.

For the People & Reward Leader survey, respondents were most commonly based in the UK (23%), Germany (13%), Netherlands (12%), and the US (10%), with the remainder spread across a further 15+ countries. In terms of company size, respondents were fairly evenly spread from under 50 employees through to 2,000+, with slight skews towards larger companies: 500-999 employees (21%) and 2,000+ employees (21%).

By industry, the largest identifiable groups were fintech/financial services (14%), consumer tech/apps (10%), and healthtech/medtech/biotech (9%), with a broad longtail of other sectors.

For more information on the Ravio and Erevena executive compensation data, see the European Executive Salary Survey 2026.

Glossary

  • Salary increase eligibilityrefers to the percentage of employees who receive any form of salary increase (promotion or in-role). Increases are capped at 100% and each employee is counted once, based on their most recent pay rise in the period – both new parameters added for the first time this year.
  • Salary increaserefers to any in-role pay increase not associated with a promotion, defined as a pay increase of between 1-15%.
  • Promotion raterefers to the percentage of employees who received a pay increase of >15% (the minimum raise typically associated with a promotion).
  • Promotion-based salary increaserefers to the salary increase received by employees who received a promotion.
  • Variable pay – % of base salaryRavio’s variable benchmarks show the distribution of variable pay mix (as a percentage of base salary) for all relevant employees. This benchmark considers all forms of variable compensation (commission, bonus, etc). For each variable benchmark Ravio presents the effective cash amount, based on the 50th percentile of the equivalent base salary benchmark.
  • Hiring raterefers to the percentage of new hires in the workforce, compared to the average headcount in a defined time period.
  • Attrition raterefers to the percentage of the workforce that have left their employer in a defined time period.
  • Average employee tenurecalculates the median length of time an employee works for an employer, measured in days from an employee's recorded HRIS start date to the end of that year, or to their termination date if they left during the year. All ‘active employees’ are included, defined as those who started before 1 January of that year and either remain employed or were terminated on or before 31 December of the same year, or started during that year.
  • Unadjusted gender pay gapcalculates the raw difference in median earnings between men and women. Figures are calculated within each employer – a woman's pay is compared to men at her own company, not the market – and only companies with at least 5 men and 5 women are included, so each figure is based on a meaningful sample.
  • Adjusted gender pay gapcalculates the difference in median earnings between men and women once country, job family, seniority, and career track have been taken into account enabling a more like-for-like comparison of equal pay for equal work between genders. As with the unadjusted calculation, figures are calculated within each employer and only companies with at least 5 men and 5 women are included.
  • Representation of womenrefers to the percentage of women in the workforce, compared to men. As with the gender pay gap, only companies with at least 5 men and 5 women are included for consistency.

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