- But first, what is Willis Towers Watson and what does it offer?
- Willis Towers Watson pros and cons
- WTW vs top salary benchmarking alternatives: comparison table (2026)
- 9 best WTW compensation data alternatives in 2025
- How do you choose which WTW alternative is right for your company?
- Wrapping up: So is WTW compensation still the best salary benchmarking option?
- FAQs
Willis Towers Watson is well respected for compensation data, but its traditional survey-based approach introduces heavy manual overhead and slower refresh cycles – pushing teams that value real-time benchmarks to explore WTW alternatives.
Top that with manual job mapping and the subsequent risk of misaligned benchmarks, and salary benchmarking becomes a slow, error-prone process rather than a reliable input for fast, confident pay decisions.
Not to mention, WTW’s coverage is typically strongest in core markets like the US and UK, while data in smaller countries such as Estonia, Czechia, and Portugal is often thinner and less granular.
It’s no wonder you’re exploring Willis Towers Watson compensation data alternatives.
To help, we reviewed the market for the best WTW alternatives in 2026 – comparing nine salary benchmarking providers.
Whether you’re choosing your first benchmarking tool, replacing WTW, or supplementing its data, this guide compares each option across coverage, data integrity, and compensation features so you can choose the best fit for your organisation.
But first, what is Willis Towers Watson and what does it offer?
Willis Towers Watson (WTW) is a global organisational consultancy born in 2016 with the merger of Willis Group and Towers Watson. It primarily delivers a range of consulting services – but also offers compensation survey data and software products for HR and Rewards teams, with services including:
- Organisational strategy and design covering compensation strategy planning, total rewards optimisation, and change management.
- Executive advising across executive compensation, governance, benefits and pensions consulting, risk advisory, organisational change, leadership strategy, and employee experience.
- Salary survey data, including general industry, regional, and industry-specific compensation datasets – with some surveys available for purchase without participation, but most fresh surveys accessible via a give-to-get model requiring participation.
- Software products, Embark for employee engagement and Compensation Software for accessing and analysing survey data with tools to facilitate survey participation.
Who is WTW compensation data ideal for?
Willis Towers Watson’s salary survey data is best suited to global enterprises that need broad compensation benchmarks across core regions like the US and UK.
In practice, large multinationals with established compensation functions tend to benefit most, as they have the internal resources to submit survey data, map WTW benchmarks to internal roles, and analyse complex datasets across regions.
That said, the manual effort of survey participation and the complexity of managing multi-market datasets can make WTW compensation hard to use for scaling tech teams with lean compensation functions.
For these teams, modern compensation benchmarking software that automate job matching, update market data in real-time, and surface compensation data as usable benchmarks are often a better fit for making faster, more confident pay decisions.
Willis Towers Watson pros and cons
WTW offers broad survey coverage and strong brand credibility, but that scale comes with trade-offs – including manual data submission and job mapping, delayed updates to the dataset, and thinner coverage in smaller markets.
Here’s a full breakdown of the strengths and limitations of WTW’s compensation data:
Willis Towers Watson pros:
- Strong brand reputation. WTW is a traditional consultancy, established on years of good reputation. Naturally, this makes it easy to get stakeholder buy-in for their salary survey data.
- Broad dataset. WTW surveys 32 million employees in 11,000 organisations across more than 130 countries – giving you a broad dataset in core markets like the US and UK.
- Consulting services available. Since WTW is a consultancy first, you can also get their team’s support on compensation strategy planning and total rewards optimisation.
Willis Towers Watson cons:
- Risk of input errors in survey data. WTW’s give-to-get model requires companies to manually submit compensation data. Not only is manually completing surveys time-consuming for HR teams, but it also introduces risk at the data entry level, where formatting errors, unintentional omissions, or inconsistent reporting can distort the final dataset.
- Manual job levelling. Survey participants also have to manually map their internal roles to WTW’s Global Grading System. Not only does this significantly increase work on your plate, but it also raises the risk of comparing roles to the wrong job families or levels – even when the underlying pay data is correct.
- Data not updated in real-time. WTW surveys a massive, global participant pool spanning more than 130 countries, which makes collecting, aggregating, and publishing results take a long time. As a result, when published data reaches you, it represents a historical snapshot, with updates released on a quarterly or annual survey cycle basis rather than refreshing continuously.
- Limited data in smaller markets. While WTW provides strong coverage in major regions and industries, compensation data in smaller or emerging markets such as Estonia, Czechia, and Portugal is often thinner or less granular – making it harder to benchmark niche or fast-moving tech roles with confidence.
- Basic compensation management software. WTW’s Compensation Software lets you view, analyse, and download survey data, model costs, and gives you the tools to simplify survey participation. Compared with modern compensation management platforms, it lacks deeper features such as dynamic salary band creation, pay equity analysis, and automated compensation management.
💡 Pro tip: Instead of choosing between salary surveys and modern salary benchmarking software, combine the two for in-depth, usable compensation data in real-time.
This combination is particularly useful if your company already relies on multiple data sources to make compensation decisions.
Here, the WTW dataset gives you broad, global benchmarks, whereas a real-time benchmarking software like Ravio fills the gaps in its traditional survey dataset by continuously updating benchmarks via live HRIS integrations, automating job mapping, and giving you deeper insights for niche and emerging roles.
Ravio also gives you the ability to upload external datasets, so you can compare and use the WTW survey data with Ravio’s benchmarks together in one intuitive platform.
Bolt took this approach – combining their salary survey data with Ravio – and was able to speed up their decision-making, spot market shifts sooner than what annual or quarterly survey refresh cycles allow, and reduce manual work on their plate.
“If you work in compensation, then there are only so many times you want to fill in surveys and questionnaires. For someone to take that task away is a huge benefit.” – Evert Kraav, Snr. Compensation Manager, Bolt.
WTW vs top salary benchmarking alternatives: comparison table (2026)
| WTW | Ravio | Pave | Payscale | CompAnalyst | Compensation IQ | HiBob | Lattice |
|---|---|---|---|---|---|---|---|---|
Salary data | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Equity data | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes |
Benefits data | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes |
Talent market trends data | Yes | Yes | Yes | Yes | No | Yes | No | No |
Geographic focus | Global | Global (strongest in Europe) | Global (strongest in North America) | US | US | Europe (strongest in the UK) | Global | Global |
Automated job mapping | No | Yes | Yes | No | No | Yes | No | No |
Salary bands | No | Yes | Yes | No | Yes | No | No | Yes |
Pay equity analysis | No | Yes | No | No | Yes | No | No | No |
Consulting services | Yes | No | No | Yes | No | No | No | No |
9 best WTW compensation data alternatives in 2025
WTW alternatives for salary benchmarking broadly fall into three categories:
- Real-time salary benchmarking software providers (example: Ravio)
- HR platforms with third-party salary data (example: HiBob)
- Traditional salary survey providers (example: Korn Ferry)
Some companies also rely on job adverts (e.g. Indeed) or user-reported sources (e.g. Glassdoor). But because this data is based on historical averages and lacks any verification process, we haven’t included them as reliable WTW compensation alternatives.
1. Ravio
Ravio is real-time salary benchmarking software that offers total rewards data with built-in compensation management tools.
It’s ideal for high-growth, fast-moving, global tech companies with a strong presence in Europe.
Key features
- Real-time, global benchmarks with the strongest coverage in Europe – including in smaller markets like Portugal and Estonia, and growing sectors like fintech.
- Integrations with 100+ HRIS to automatically source and update benchmarks in real-time.
- Total reward data covering base salary, variable pay, benefits, and equity benchmarks.
- Data is reviewed by a team of data scientists and benchmarking experts who validate collected data, check for outliers, and fill gaps to maintain quality.
- Automated job matching, supported by the onboarding team that aligns your job roles to the Ravio level framework for consistent, like-for-like comparisons.
- Option to upload external datasets to compare side by side with Ravio’s benchmarks or use in line with your compensation structures e.g. use Ravio’s market benchmarks for building salary bands for tech roles and WTW data to build logistics roles’ pay ranges.
- Built-in salary bands and pay equity analysis tools.

Willis Towers Watson vs Ravio
While both WTW and Ravio give you global, total rewards benchmarks, their data sources, update cadence, and compensation feature depth are fundamentally different.
Essentially, WTW is a consultancy-first benchmarks provider that sells salary surveys, accessible in its Compensation Software tool. On the other hand, Ravio is a software-first benchmarks provider with built-in, advanced tools for compensation management.
WTW sources data through manual salary survey submissions, with updates typically released on a quarterly or annual basis. In contrast, Ravio pulls and updates data automatically from HRIS and ATS integrations in real time, with each datapoint validated by benchmarking experts before it’s published.
The two also differ in geographic focus. WTW’s coverage is deepest in large markets such as the US and UK for large corporations, while Ravio’s benchmarks have the strongest coverage in Europe for tech/tech-enabled companies.
2. Pave
Pave is a modern compensation benchmarking software offering real-time benchmarks via HRIS integrations.
It’s ideal for US-based tech, healthcare, and gaming companies looking for US total rewards data.
Key features
- Real-time, global benchmarks with strong coverage in the US and Canada, since 67% of Pave’s benchmarks are from the US, with 14% from Europe.
- Live integrations with HRIS and ATS to reduce manual data entry errors and automate data collection and updates.
- Total rewards data covering base salary, equity, and variable pay in the US, Canada, and UK, with equity and variable pay data unavailable outside its core markets.
- Automated job mapping, powered by machine learning, to define job levels by track, family, and number to ensure consistent compensation planning.
- Built-in salary band creation and compensation review planning tools with basic pay transparency features (No pay equity analysis or reporting capabilities, though).
Willis Towers Watson vs Pave
Both WTW and Pave are compensation data providers, but they differ fundamentally in the ways they collect and update benchmarks.
WTW relies on manual salary submissions from 11,000+ participating organisations, whereas Pave sources data via live HRIS and ATS integrations with 8,000+ companies.
As a result, WTW offers broader data coverage but with a greater risk of human error. In comparison, Pave’s dataset is narrower, but updates in real-time and is less exposed to submission-related inaccuracies.
The software layer also differs. WTW’s tooling primarily supports data access, analysis, and survey participation. On the other hand, Pave gives you in-built compensation management tools such as salary band creation and compensation review workflows.
3. Payscale
Payscale provides compensation data from multiple sources, along with compensation management software and consulting services.
It’s ideal for enterprises that need multiple data sources and consolidated tools for complex survey participation and compensation planning in one platform.
Key features
- Aggregates compensation data from multiple sources across its product portfolio – including traditional salary surveys from providers such as WTW with its product, MarketPay, employer-reported data from Payscale’s workforce surveys, and employee-reported information via HRIS integrations in Payfactors.
- Total compensation benchmarks covering base salary, variable pay, equity, and benefits – with strong US coverage but limited international coverage.
- Data update frequency varies by source. Traditional surveys refresh annually or quarterly, depending on the provider, employer-reported survey datasets update quarterly, and employee-reported insights via HRIS integrations update continuously.
- Data quality depends on the underlying data sources, with traditional survey datasets carrying the usual limitations of reporting error from manual submissions, employer-reported data comparatively accurate due to live HRIS integrations, and employee-reported survey inputs relying on the accuracy of self-submitted information.
- Compensation planning module supports end-to-end merit cycles, manager workflows, salary adjustment communication, and pay equity compliance.
- Consulting support available for job matching and benchmarking implementation.
Willis Towers Watson vs Payscale
Where WTW distributes its own proprietary survey data, Payscale aggregates compensation data from multiple sources – including traditional salary survey providers, and employer-reported data collected via workforce surveys and HRIS integrations.
This makes WTW a single-source compensation data provider, while Payscale operates as a multi-source benchmarking platform.
The software layer also differs. WTW’s compensation software focuses on data access and analysis, cost modelling, and survey participation tools. In contrast, Payscale offers a compensation planning module that supports merit cycles, salary change communication, and pay-equity compliance workflows.
However, even as Payscale’s software layer is broader than WTW’s, it remains limited compared to purpose-built compensation management tools, with no native salary band modelling or pay equity analysis capabilities.
Despite the differences in data sourcing and tooling, though, a shared limitation remains – neither provider automates job mapping. WTW offers training resources to support job levelling, while Payscale provides consultant support for the same.
4. CompAnalyst by Salary.com
CompAnalyst by Salary.com is a compensation management platform that aggregates benchmarks from third-party survey providers and offers piecemeal solutions for survey participation and compensation planning.
It’s ideal for US-based enterprises with complex pay structures and sufficient in-house resources for CompAnalyst’s implementation and ongoing adaptation.
Key features
- Aggregates benchmarking data from multiple sources, including traditional salary surveys from providers such as WTW and Mercer, employee-reported insights from job adverts and career sites, and AI-powered gap filling to supplement missing data.
- Compensation benchmarks are strongest in the US, with additional global HR-reported data sourced through Salary.com’s surveys.
- Data integrity is tied to its sources, with traditional salary survey datasets remaining static, outdated, and subject to manual submission, and user-reported insights often based on outdated averages and lacking verification.
- Survey participation tools for submitting data to third-party surveys, along with compensation tools for salary band management, pay reviews, and equity compliance.
Willis Towers Watson vs CompAnalyst by Salary.com
Neither WTW nor CompAnalyst offers real-time HRIS integrations or automated job mapping, making both dependent on survey-based data refresh cycles rather than continuous updates.
Their data models, however, differ. WTW distributes proprietary survey datasets, while CompAnalyst aggregates data from multiple survey vendors and user-reported sources such as job postings and career sites.
5. Compensation IQ
Compensation IQ combines salary data from multiple sources, including user-reported data and traditional surveys.
It’s ideal for public sector organisations, nonprofit entities, and charities across Europe with a strong presence in the UK.
Key features
- Aggregates salary survey data via a Mercer integration and salary ranges from job postings through its Lightcast partnership, with the option to manually upload additional datasets.
- HRIS integrations to compare internal salaries with external data, not to source real-time data.
- Data integrity varies by source, with Mercer survey data carrying the risk of reporting errors due to manual submission and refreshing only quarterly or annually, and Lightcast’s user-reported data being unverified, inconsistent, and lacking context around company size, industry, and pay structures.
- AI-powered automated job mapping and customisable dashboards to track compensation metrics, trends, and areas of concern.
Willis Towers Watson vs Compensation IQ
Neither WTW nor Compensation IQ provides real-time salary benchmarks.
WTW relies exclusively on manual survey submissions, while Compensation IQ combines traditional survey data with user-reported salary ranges through its third-party partnerships with Mercer and Lightcast.
This results in similar data quality limitations. Where WTW’s datasets carry the risk of input errors due to manual submissions, Compensation IQ’s Mercer-sourced data faces the same limitations, and its user-reported data inputs are unverified and lack context on company size, industry, and pay structures.
One helpful difference, though, Compensation IQ offers AI-powered automated job mapping – something that WTW doesn’t.
6. HiBob's compensation module
HiBob is a comprehensive Human Capital Management (HCM) platform with a compensation add-on available.
It’s ideal for SMBs already using HiBob as their HR suite and needing simple compensation support.
Key features
- Global compensation data via Mercer Comptryx, a salary survey dataset, with optional integrations available for additional third-party benchmarking tools.
- Data refreshed quarterly, consistent with Mercer Comptryx’s reported quarterly refresh cycle rather than continuous updates.
- Compensation data is delivered in PDFs with job-level descriptions, requiring you to manually match the data to your internal roles.
- Basic compensation tools for simple pay structures, including total compensation analysis, salary range visualisation and management, and pay equity reviews.
- Integrates compensation review workflows with performance management for informed compensation decisions.
Willis Towers Watson vs HiBob
WTW is an organisational consultancy that sells proprietary salary survey data. HiBob, by contrast, is a broad HR platform that offers compensation data through a module powered by another consultancy-first provider, Mercer.
This shared reliance on survey-based data means neither offers real-time salary benchmarks. Instead, compared to real-time benchmarking software, both providers depend on manually submitted surveys, which introduces the same limitations around data freshness and input accuracy.
Similarly, neither offers automated job mapping nor advanced compensation management functionality beyond basic benchmarking.
7. Lattice's compensation module
Lattice is a broad HR suite that offers compensation benchmarking as an add-on through its Mercer partnership.
It’s ideal for mid-market teams already using Lattice for people management and need basic total compensation coverage.
Key features
- Global, total rewards data via Mercer that, like other traditional survey providers, relies on a give-to-get model to collect compensation data.
- Data updated quarterly or annually, depending on Mercer’s salary survey refresh schedule.
- Manual job mapping that impacts data quality, since you get Mercer survey data in a PDF with job level descriptions that you have to manually match to your internal roles.
- Combines Mercer benchmarks with Lattice performance data to unify compensation and HR insights for workforce analysis.
- Basic compensation tools for salary band creation, merit cycle management, budget tracking, pay equity analysis, and internal collaboration on compensation adjustments.
Willis Towers Watson vs Lattice
Like HiBob, Lattice is an all-in-one HR suite that offers a Mercer-powered compensation module. WTW, on the other hand, is an HR consultancy that sells salary survey data.
Because both rely on traditional give-to-get survey models for compensation benchmarks, they offer broad global coverage but limited coverage in smaller European markets such as Estonia and Portugal.
And since the datasets are based on tedious manual submission and job mapping, their benchmarks also carry a higher risk of reporting inconsistencies.
8. Alternative salary survey data providers: Radford, Mercer, Korn Ferry
Like Korn Ferry, numerous other consultancy-first compensation data providers conduct annual or quarterly salary surveys to deliver data. These include:
- Altura
- Mercer
- Radford
- Empsight
- Korn Ferry
- Culpepper
- Salary.com
- Brightmine (previously XpertHR and Cendex)
Traditional salary benchmarking providers rely on manual data submissions, which increases the risk of reporting errors in the final dataset. And because global surveys take months to run, the data is often outdated by the time it reaches you – only refreshing on a quarterly or annual cycle.
Most of these providers also offer software to view and analyse data. But because these tools are secondary to the consultancy’s core business, they offer limited support for advanced compensation planning and management compared to modern compensation software.
How do you choose which WTW alternative is right for your company?
Finding the best WTW salary benchmarking alternative depends on your team size, hiring footprint, and budget. So before making a decision, evaluate each option against the following factors:
- Geographic and industry footprint
Depending on where you hire, in one region, across regions, or globally, choose a benchmarking provider with strong data coverage in your target talent markets.
- Data quality and freshness
Evaluate how frequently data is updated, whether benchmarks come from HRIS integrations or manual submissions, and whether you can see sample sizes by role and location. Reliable providers are transparent about data sources and benchmark confidence levels.
- Job architecture and role matching
Strong benchmarks depend on accurate job mapping. Look for providers that automate job mapping, leveling frameworks, and granular role definitions – and allow you to review or adjust mappings so your benchmarks reflect the reality of your organisation, not generic titles.
- Hiring speed, scale, and role types
Fast-growing teams hiring in high volumes or for niche roles find real-time data providers far more helpful than annual survey data that typically refreshes on a quarterly or annual cycle.
- Team size and complexity
Small teams often benefit more from software-first benchmarking providers as they offer real-time data, automated job mapping, built-in compensation management tools to support their workflow, and several different options for user permissions (e.g. manager, recruiter) to enable you to control access to employee data. Large enterprises, on the other hand, require flexible platforms and typically have the resources to submit and analyse salary survey data.
- Workflow fit and usability
If compensation planning is part of your workflow, assess whether the provider supports dynamic salary bands, budgeting, approvals, and pay equity analysis and compliance – not just data lookup. The best tools help you act on benchmarks, not just view them.
Wrapping up: So is WTW compensation still the best salary benchmarking option?
WTW compensation is still a reputable source for global salary data – but its survey-based submissions, manual job mapping, and slower refresh cycles mean it an fall short for teams that prioritise speed, data accuracy, and real-time benchmarks.
For scaling tech teams in particular, pairing WTW salary data with a real-time compensation provider offers an ideal mix of up-to-date benchmarks, automated job matching, and faster access to market insights.
That’s the approach Bolt took, combining their traditional salary surveys with Ravio for real-time benchmarks. The result? Accurate, continuously updated benchmarks and real-time visibility into market shifts.
As Bolt’s Senior Compensation Manager, Evert Kraav, explains:
“Especially in some of the smaller countries we operate in, if something happens in the market, companies in these countries tend to be very reactive. I love that we can see the impact of these big swings immediately in Ravio’s dataset.”
Considering Ravio for your organisation? Take Ravio for a spin with 3 free benchmarks to see how it compares to traditional survey-led benchmarking.
FAQs
What exactly does Willis Towers Watson do?
Willis Towers Watson is a global organisational consultancy that supports enterprises with compensation strategy, total rewards design, and organisational change. It also advises on executive pay, governance, pensions, leadership strategy, and employee experience, and sells salary survey datasets with software to access, analyse, and submit compensation data.
What are compensation surveys?
Compensation surveys are structured surveys that collect salary and reward data from organisations to understand and benchmark what others are paying for different rates for roles, job levels, and locations. Companies use them to price jobs, set salary bands, and validate pay competitiveness against peers.
Are salary surveys still relevant in 2026?
Salary surveys are still useful, but only at a high level to get market context and understand historical trends. Because they typically refresh once or twice a year and rely on manual submissions, the data isn’t fresh and is prone to error. Most surveys also skew toward large, legacy enterprises, which is why fast-moving tech companies either pair or replace them with real-time HRIS-based benchmarking tools.
Can I combine WTW salary data with real-time benchmarks?
Yes, many companies pair survey data with real-time benchmarks to improve accuracy. WTW provides broad, global coverage, while real-time providers like Ravio fill gaps with continuously updated insights for fast-moving roles and markets. Used together, they reduce data lag, reveal pay shifts in real time, and support more confident, up-to-date pay decisions.
What’s a modern alternative to WTW compensation data?
Modern benchmarking software that pull live compensation data via HRIS integrations are reliable alternatives to traditional salary survey providers. Platforms like Ravio, Figures, and Pave combine live employer data with automated job matching and include built-in compensation management tools – making them more accurate, up to date, and more usable than traditional survey-based providers.



