💡 Why Pipedrive stopped adjusting base salaries for top-performers as they scaled
Pipedrive is a sales CRM and pipeline management tool. Pipedrive was founded in Estonia in 2010, and has since grown into a company with 1,000 employees currently.
As Pipedrive’s headcount increased, the decision was made to separate salary increases from performance ratings. Instead, Pipedrive shifted to a “market-driven pay” approach, using the compensation review period to bring salaries in line with up-to-date salary benchmarks, whilst also conducting an analysis of compa ratios and internal pay equity. The aim is to ensure that employee pay always remains fair and competitive.
As Tanya Krasnova, Senior Reward and Benefits Manager at Pipedrive, puts it:
“Instead of focusing on past performance, our annual salary review looks ahead, considering skills, experience, and how an employee's pay compares to the market to stay competitive.”
This focus on eliminating internal pay equity issues is becoming increasingly important “given the growing regulatory scrutiny” as new laws like the EU Pay Transparency Directive approach – Pipedrive’s approach ensures that company-wide consistency is maintained.
Pipedrive does still use the ‘pay for performance’ model though, just not for base salaries. Instead, performance is rewarded through an annual bonus plan and commission scheme.
“By paying for past performance you are paying for that forever as it is consolidated into base, whereas by paying for performance via bonus, this is just for that year. This leads to more fairness and consistency.”
High-performers are also encouraged to take on additional responsibilities, train on new skills, or test out other job roles outside of their discipline – helping them to reach the next level of promotion more quickly. Plus, a recognition platform means that employee achievements are constantly being highlighted.
As well as ensuring fair and competitive pay, the shift has also been great for employee communication: “For employees, it means they don’t have to rely solely on annual reviews for recognition – they know they can expect fair and consistent salary reviews along with other growth opportunities.”