Delivery Hero took two years to successfully separate their promotion process from annual merit reviews, and it transformed how they manage both costs and expectations.
When promotions and merit increases happen together, managers feel pressure to give merit increases to anyone they can't promote, creating budget chaos.
Instead, they established that merit cycles reward performance while promotions reward progression – requiring both individual readiness and organisational role readiness.
The key to making this shift was slow implementation, consistent communication, and pushing managers to think critically about why they need specific promotions.