
Location-based pay: the approaches, and the pros and cons of each
Location-based pay, geographic differentials, or location agnostic? Two-thirds of companies adjust pay by location. Compare the approaches.

It's a challenging time for HR professionals.
The talent market is changing rapidly.
And yet, pressure continues to mount in expectations for HR leaders to have all the answers when it comes to competitive employee compensation and efficient hiring decisions.
Pressure to answer questions like:
Historically, these questions were only answerable through a triangulation of imperfect information, and static, outdated data sets. Understanding trends through this data was virtually impossible. While benchmarking providers offer directional insight, it's still impossible to understand exactly what’s happening in the market today. As a result, HR professionals are left responding reactively, and defaulting to planned compensation increases with little room for today's market context.
All of this changes with the launch of Ravio’s live market insights.
Now, Ravio Pro customers have direct access to industry-first, real-time market trends — powered by relevant and reliable data from Europe's leading tech companies.

Amplify the impact of your People expertise by backing up every decision with unprecedented insights into real-time market trends across annual pay & inflation rates, hiring & attrition rates, and workforce analytics including team & payroll ratios. Say goodbye to outdated data sets - with the industry-first insights derived from Europe's most comprehensive tech company data, you are now equipped to stay informed of the latest trends.
Live market insights are currently available for Ravio Pro customers. Access live market trends, and more, by getting started with Ravio in a few easy steps. Book a demo here for more information.
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Location-based pay, geographic differentials, or location agnostic? Two-thirds of companies adjust pay by location. Compare the approaches.

The average Account Executive (Direct Sales) salary in UK tech is £59,500 in 2026, with a typical 67% variable on top. See sales pay by level, country, and stage.

Product Manager salary in 2026: £69,000 on average in the UK, £122,100 at senior manager level, £214,100 for a CPO. Plus pay by country, stage, and hiring trends.